The market nowadays is moving faster than ever: new Products, new formats, new ways of shopping, new consumer habits, new sales strategies, new communications technology.The prescriber between the Product and the end consumer has almost disappeared.The Product must seduce the customer by directly transmitting its values and personality.As Packaging Designers, we cannot close our eyes to this reality. Our ideas must be genuine, unique, enticing and communicative. Our designs are sound and resistant to the passage of time. This is our Philosophy.